You don’t have to be a fast fashion retailer to appreciate the speed and efficiency at which they operate. It’s amazing how quickly they get designs from the runway to the market, both online and in stores.
You can learn from fast fashion when it comes to optimizing your product photography workflow. In today’s ecommerce dominated world, streamlining your photography process is the key to getting your products to your customers as quickly as possible.
If you follow this six-step guide to optimizing your product photography, you too can shoot like fast fashion.
1. Plan your shoot
You should have an idea of how the shoot day will proceed before you ever enter the studio. Get organized. Gather any materials you’ll need for the shoot, research answers to any burning questions, coordinate with photographers and models, and generally make sure everyone’s on the same page.